Uptown Square

Client:
BLD

We’ve been alongside Uptown Square since its very beginning, shaping its identity and positioning it as Sofia’s most ambitious mixed-use project. The name itself reflects its innovative and distinctive spirit, while the launch campaign – “Golden opportunity on Srebarna Street” – highlights its prime location and remarkable architecture.

Campaign . Campaign . Campaign . Campaign . Campaign . Campaign . Campaign . Campaign . Campaign . Campaign . Campaign . Campaign .
Campaign . Campaign . Campaign . Campaign . Campaign . Campaign . Campaign . Campaign . Campaign . Campaign . Campaign . Campaign .

Campaign . Campaign . Campaign . Campaign . Campaign . Campaign . Campaign . Campaign . Campaign . Campaign . Campaign . Campaign .

From social media, PR, Google Ads, and billboards to a tailor-made booklet, we created an integrated strategy that builds awareness and excitement. And our work doesn’t stop there - as Uptown Square grows and evolves, so does its communication, with new phases of the strategy continuing to unfold.