Medix Alvina TVC

Client:
Medix Alvina Fabric Softeners

For Medix Alvina Fabric Softeners, we started from a simple insight: scent gives clothes the power to boost confidence.

Campaign . Campaign . Campaign . Campaign . Campaign . Campaign . Campaign . Campaign . Campaign . Campaign . Campaign . Campaign .
Campaign . Campaign . Campaign . Campaign . Campaign . Campaign . Campaign . Campaign . Campaign . Campaign . Campaign . Campaign .

Campaign . Campaign . Campaign . Campaign . Campaign . Campaign . Campaign . Campaign . Campaign . Campaign . Campaign . Campaign .

We translated this into a TV and digital campaign that positioned Alvina’s long-lasting fragrances as an invisible accessory of self-assurance. The films used clear visual metaphors and confident female figures to show how Alvina enhances not just clothes, but the way people feel in them.