Vivacom – Unlimited Space

Client:
Vivacom

To celebrate the launch of Vivacom first truly unlimited plans in Bulgaria, we created UNLIMITED SPACE – an immersive art installation inspired by the idea of infinity.

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Developed together with Bulgarian artist Venelin Shurelov, the project reimagined the popular infinity rooms as a place where visitors could explore their many selves without boundaries. The mirrored space, filled with cosmic video projections and a soundscape by Ivan Shopov, toured Sofia, Plovdiv, Varna, and Burgas. More than 100,000 visitors stepped inside to experience their “unlimited versions,” while influencers amplified the activation to nearly 2 million people on TikTok and Instagram. By transforming a brand message into a shared artistic journey, Vivacom turned the concept of “unlimited” from a plan feature into a memorable cultural experience.